Where automotive meets the creator economy

April 16, 2026 | 1:00 PM – 5:00 PM

Long Beach, CA

The RACER Creator Summit is a half-day industry event held during the week of the Acura Grand Prix of Long Beach. The summit brings together motorsports creators, brands, agencies, and media leaders to explore how creator-driven marketing is reshaping racing and automotive culture. A networking reception will follow the sessions.

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Event Partners

Summit Speakers

Larry Chen

Larry Chen

Photographer, Content Creator

@Larry_Chen_Foto My Journey as a Creator
Brian Scotto

Brian Scotto

Director, Co-founder of Hoonigan

@BrianScotto How about Creator TV?
Chris Forsberg

Chris Forsberg

Formula Drift Champion, Creator

@ChrisForsberg64 Creators, content, and the algorithm: powered by HP Tuners
Mickey Andrade

Mickey Andrade

Content Creator, President, Round Cat Garage

@MickeyAndrade Welcome
Robb Holland

Robb Holland

Professional Driver, Managing Partner, 3R Performance

@RobbHolland3 Creators x Brands x Media: What Actually Works?
Jeremiah Burton

Jeremiah Burton

Creator, BigTime

@JeremiahBurton Creators x Brands x Media: What Actually Works?
Jon Ikeda

Jon Ikeda

Senior Vice President, Honda Racing Corporation USA

@Jon_Ikeda_HRC Motorsports 2.0
Jim Liaw

Jim Liaw

President, Grand Prix Association of Long Beach

@JimLiaw Motorsports 2.0
James Schiefer

James Schiefer

CEO, F=ma (Parent of Racer, Gridlife, ID Agency)

@JamesSchiefer Documentary Storytelling (IMAX)
Erica Sietsma

Erica Sietsma

Founder & CEO, Autofluencer

@ESietsma Creators, content, and the algorithm: powered by HP Tuners
Taro Koki

Taro Koki

President, Racer Creator Network

@TaroKoki99 Where is the creator economy today?
Nii Ahene

Nii Ahene

Co-founder, Net Influencer

@NetInfluencer Where is the creator economy today?
Victor Carrillo

Victor Carrillo

President, The ID Agency

@VCarrillo Creators x Brands x Media: What Actually Works?
CJ Olivares

CJ Olivares

Media Executive, RACER Network

@CJOlivares How about Creator TV?
Nils Granger

Nils Granger

Marketing & Strategy Leader

@NilsGranger Creators, content, and the algorithm: powered by HP Tuners
Sarah Lassek

Sarah Lassek

Head of Marketing, HP Tuners

@SLLassek Creators, content, and the algorithm: powered by HP Tuners
Greg Jacobs

Greg Jacobs

Chief Commercial Officer, F=ma

@GregoryScottJacobs Documentary Storytelling (IMAX)
Shaun MacGillivray

Shaun MacGillivray

Filmmaker

@MacFreeFilms Documentary Storytelling (IMAX)
James Coker

James Coker

Content Creator

@ThisJamesCoker Motorsports 2.0
Stephanie DeAnda

Stephanie DeAnda

VP Sales & Marketing, Top Down, Inc.

@StephDeAnda Creators x Brands x Media: What Actually Works?

What's Happening

Keynotes

Industry leaders sharing insights on the future of motorsports content and creator economy trends.

Panels

  • Creator × Brand × Media Collaboration Models
  • Technology & Algorithm Realities for Creators and Marketers

Networking

Connect with creators, brands, agencies, and media professionals shaping the automotive content landscape.

Reception Party

Evening networking reception following the summit sessions (5:00 PM onwards).

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